News 2013

N E W S : R E P O R T S : 2 0 1 3
UKTI Launch new Creative Industries High Value Opportunities Taskforce
posted 27/11/2013


A drive to help the UK’s creative companies win high value contracts overseas will be launched by the government today.

UK Trade & Investment (UKTI) will support a taskforce of the UK’s top 100 creative sector small and medium sized enterprises (SMEs) to win £500 million worth of high value overseas contracts in the next three years. The initiative is part of a government plan to get 100,000 more UK businesses exporting.

Together with Illustrious, companies on the taskforce include Zaha Hadid Architects, The British Museum, AKQA, ADCreative London, FutureBrand, Mother, ES Global, Factorydesign, Populous and the V&A. They span the transport, healthcare, retail, cultural developments and global sports sectors.  

Business Secretary Vince Cable said:

“The growing appetite for British design offers many opportunities for innovative firms of all sizes to boost their overseas trade and attract new investment. Collectively the creative industries already generate more than £36 billion a year for the UK economy - £70,000 every minute - and employ 1.5 million people.

“From airport interiors to ground-breaking medical devices and design exhibitions, the creative industries account for around £1 in every £10 of the UK’s exports and are crucial to building a stronger economy. With new support from UK Trade & Investment, we want to help creative SMEs access more high value supply chain opportunities across the globe."

Each company in the taskforce will have its own international expansion plan and participate in a minimum of two overseas visits each year to target high value projects.

They will also receive training, support and networking opportunities directly related to these high value opportunities from UKTI and work with International Trade Advisers to identify the projects they are most qualified to bid for.

Until recently the market for UK creativity was limited largely to Western Europe but as new markets mature and global trading channels widen, the demand for British creative expertise is escalating.

The interest, particularly from emerging markets in Asia and the Middle East and countries like Russia and Brazil, is based on Britain’s reputation as a leader in creative industries.

Notes to editors:

Creative Industries, and in particular services such as design and architecture, are a key element of all major infrastructure projects, including major sporting events. This was highlighted in the delivery of the London 2012 Olympic and Paralympics Games. The Government’s long term vision for the legacy of the Olympic Games aims to use the inspirational power of 2012, and future major sporting events, to set the long term ambitions for delivering lasting change in sport, our communities, the economy, regeneration of east London and driving forward the cause of disability equality. Just as the Games took ten years to win, plan and deliver, so legacy must be seen as a 10-year project to realise lasting change and growth - UKTI's efforts in securing a long term economic benefit increasing exports and attracting investment is part of this vision. 

UKTI’s High Value Opportunities (HVO) programme focuses on 100 projects worldwide each of which are over £500mn in budget value and where the UK can compete for at least £250mn. UKTI's ambition is to help UK businesses of all sizes secure, through the programme, £10bn of contract wins in 2013/14 and £10bn in 2014/15.

The Exporting is GREAT Campaign launched in November 2013 and will reach almost three million individuals and 700,000 businesses with more than four employees, giving them a very specific call to action: to contact UKTI to find out more about exporting. It is intended to generate over 3000 appointments with UKTI International Trade Advisers, giving small businesses direct access to expert advice, support and finance to help them export. The campaign will cost £2.4m and drive £1.2bn in incremental export revenue from the leads it generates. The campaign creative features two SMEs who have grown their business internationally as a result of UKTI advice. Their case studies are available from the UKTI press office. For more information, SMEs should go to or call 0800 093 2094.

In the 2012 Autumn Statement, UKTI was awarded an additional £70m for each of 2013/14 and 2014/15, enabling the recruitment of more international trade advisers around the country, expansion of existing services including the Trade Access Programme (TAP) and the Overseas Market Introduction Service (OMIS), and support to expand the range of assistance available to UK companies through overseas British chambers of commerce.

UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit or visit the online newsroom at


posted 16/7/2013

Illustrious is proud to announce that Martyn has joined the Edtorial Board of Versita. 

Versita is one of the world’s leading publishers of open access scientific content. Today Versita publishes about 350 own and third-party scholarly journals across all major disciplines.

The company was established in 2001 and is now part of the De Gruyter publishing group Since 2006 Versita has been a member of Association of Learned and Professional Society Publishers and International Association of Scientific, Technical & Medical Publishers. Versita’s book and journal programs have been endorsed by the international research community and some of the world’s top scientists – Nobel Prize Winners included. The company is on the constant mission to make best scientific content freely available to all scholars and readers alike.


Versita began its operations in 2001 with three in-house, subscription-based journals in mathematics, physics and chemistry. In 2006 it entered into a publishing partnership with Springer, the second largest STM publisher in the world. In 2010 Versita was invited to form a similar business alliance with de Gruyter, the world’s leading publisher in linguistics, philosophy, theology and religious studies, classical studies and other branches of humanities.

Open Access publishing is based on a simple and compelling paradigm: Free access to electronically stored scientific journals and books. Today that idea has become the most significant and innovative phenomenon in the world of academic publishing. Versita’s Open Access publishing business was inspired by the same objective of promoting unlimited access to scientific knowledge.

Versita started with publishing society journals in the journal-pays model and it continued to expand its portfolio of titles by successfully launching its own journals and books in the author-pays model. With more than 400 journals available on its website, Versita is now the second largest open access publisher in the world!

Versita’s business model is comprehensive, professionally run and flexible. We invite scientists, researchers, academic publishers and institutions to look at the advantages of presenting their work through Versita. More information on the main publishing programs can be found following the links below:

Trope, Illustrious and Goldsmiths create The Diosynchronoscope
posted 15/7/2013

A collaboration between artists and academics has produced an artwork that is being celebrated as a new way to experience animation without a screen.


Created by Trope, an artistic partnership between Carol MacGillivray, Bruno Mathez in association with Professor Frederic Leymarie at Goldsmiths University of London, Stylus is the latest artwork using the Diasynchronoscope technique.


Even though nothing in the room actually moves, physical objects are arranged so that they change incrementally in shape and position. Using a video projector and computer, they are illuminated sequentially at fast speed creating the impression of movement. The artwork is enhanced by an immersive 3D sound accompaniment created by Martyn Ware of Illustrious Company.

The Diasynchronoscope is a new experimental medium where viewers can walk around an animation and appreciate it from all perspectives. It as an audio-visual combination of ‘art, theatre and installation’.


After Stylus’ success at the Music Tech Festival, Trope will be showing a new version of the artwork at Goldsmiths University of London at Studio 3, in the Department of Theatre and Performance from 19-28 July. For more information click here.


Noise Abatement Society honours Illustrious
posted 28/6/2013

Illustrious have been honoured to receive the world’s first Quiet Mark Award for their Brighton based installation in 2012 – the first  soundscaping practice ever to have received such an accolade.

“Designed and commissioned by the Noise Abatement Society and Brighton & Hove City Council, 'West Street Story’ was a 3D outdoor soundscape intervention, the music for which was created by Martyn Ware of Illustrious Company. It transformed the normally chaotic and aggressive night time atmosphere to one of beauty and calm, in the heart of Brighton’s cacophonous clubbing area.”
Lisa Lavia, Managing Director, Noise Abatement Society

Illustrious create interactive 3D soundscape for Empire Of The Sun touring installation and web installation
posted 4/5/2013

Illustrious are helping to create a 3D soundscape featuring sounds created by Empire of The Sun, in collaboration with Australian production companies The Feds and Visual Jazz – the prototype is in development and will be completed soon.

Data sonification event at V&A
posted 15/4/2013

Alexis Kirke and Martyn Ware discover compelling patterns through computer analysis of Bowie’s lyrics, album sales and music features, presenting musical “sonifications” of their results as compositions.

Part of V&A’s Bowie Friday Late, 18:30 - 22:00, 26 April 2013.

Plymouth University composer / research fellow Alexis Kirke and sound-artist / electronic music pioneer Martyn Ware, have discovered compelling patterns in numerical data from Bowie’s career; including song keys, computer lyric analysis results and album sales figures. Using “sonification” – the audio display of non-sound-data – they are able tohighlight the patterns. They will be playing their new sonification tunes, and explaining what this statistical music tells us about Bowie’s career.

Sonification is the audio-display of non-audio data. The most common forms are Geiger counters, and heart rate monitors. It has also been used to make patterns discernible in complex data – for example stock market data, or chemical structures have been turned into music to highlight their patterns. In this presentation, Alexis Kirke and Martyn Ware use sonification of David Bowie’s career data to help to make certain patterns in his career more “perceivable”.

To prepare data for sonification Alexis and Martyn have used statistical analyses of such things as the changes emotional content of David Bowies lyrics over the years, or the prominence of major and minor keys in Bowie songs. Other elements incorporated include album sales data. These are then mapped onto musical features such as tempo, pitch and loudness and turned into new musical compositions themselves, in an effort the make the progressions of Bowie’s artistic mood and commercial impact more understandable.

Sitting somewhere between music and statistical art, these Bowie career-sonifications should be both entertaining and informative. Alexis and Martyn will be on hand to discuss and explain their analyses and composition process.

The Bowie Career-sonification is part of “David Bowie is making a scene”, a Friday Late at the Victoria and Albert Museum, celebrating their critically acclaimed and record breaking exhibition “David Bowie is”, 23 March – 11 August 2013. The V&A has been given unprecedented access to the David Bowie Archive to curate the first international retrospective of the extraordinary career of David Bowie. ‘David Bowie is’  features more than 300 objects that include handwritten lyrics original costumes, fashion, photography, film, music videos, set designs and Bowie's own instruments. Late-night exhibition opening 18.30 – 22.00. All Friday Late activities are free.

Alexis Kirke is composer-in-residence for the Plymouth Marine Institute. Alexis has completed two PhDs, one in Arts and one in Technology. He is a member of the University of Plymouth's Interdisciplinary Centre for Computer Music Research and is best known for his stock market reality opera ‘Open Outcry’, and his live action algorithmic bio-film ‘many worlds’.

Alexis Kirke

V&A Friday lates

Innovative exhibition stand at Ideal Home Exhibition Earl's Court
posted 11/3/2013

Quiet Mark to Unveil World’s First Quiet House at this Year’s Ideal Home Show

The Ideal Home Show is set to join the Quiet Revolution with the world’s first Quiet House, a showcase of the quietest technology and solutions to unwanted noise for our home, work and everyday living environments.

The Quiet House will be unveiled from the 15 March – 1 April 2013 at London’s Earls Court.

The Quiet House was pioneered by Quiet Mark ( the not-for-profit trading arm of the Noise Abatement Society charitable foundation, and developed in partnership with award winning Gregory Phillips Architects, interior designer Martin Hulbert, soundscape feature artist Martyn Ware and with lighting by Andrew Orange.

This aspirational Quiet House will be showcased to help consumers make more informed choices about the technology we buy and share our homes with and help reduce unwanted neighbour noise. Empowering us all to re-tune the sounds around us and de-stress our personal space.

Given that the average household contains around fourteen different appliances sometimes all working furiously at the same time[1], it is no surprise that around half the population have said that noise affects their quality of life[2]. Furthermore, independent research has revealed that the vast majority of consumers admit it was a mistake not taking more consideration of the noise an appliance makes at the time of purchase[3].  Around one million people reportedly went to the extent of moving home to escape noise coming from their neighbour, as one in seven people are woken by their neighbours and one in ten are kept awake by them[4].

Poppy Elliott, Managing Director of Quiet Mark says: “We hope that by increasing awareness of high-performance quiet products this will encourage a low-noise standard requirement across technology design, helping us to enjoy the sounds we want to hear and reduce unwanted noise.”

Featuring over 25 partner brands with the distinctive purple ‘Q’ mark of approval, awarded to manufacturers who incorporate ‘quiet’ into their designs, The Quiet House  will offer solutions to those looking for a more peaceful life.

Headline partners for the Quiet House include quiet-car leader Lexus, leading global home insulation brand Rockwool, Yamaha Musical Instruments featuring the Silent Piano, Dyson, Mitsubishi Electric quiet home heating, Pilkington Glass and Cantifix with noise defence windows, and award winners including Philips, Samsung, Ventaxia, Sennheiser, Magimix, Quiet PC, Beats by Dre, Lumie, Bio-ionic, Pliteq, Fermacell, Optoma, Silent Disco London, Chewton Glen Treehouses and many more.

Quiet House interiors partners include Selfridges, Fired Earth, Poggen Pohl, CP Hart, Roche Bobois, Flexiform, In a Modern World and The Natural Wood Floor Company.

Each room has been given a sound makeover, and will demonstrate that with quieter high performance products, the application of sound insulation, isolation and noise absorbing solutions, homeowners can reduce unwanted noise, which can completely transforms our home into a more supportive healthy aural soundscape.

The combined noise levels of the products, appliances and sound absorption solutions in this Quiet House are estimated to reduce decibel levels to under 40dB and make an average reduction of decibel levels or improved sound quality between 5-25dB per appliance, depending on product category. Even a few less decibels can make a big difference to the layering of sound experienced in the home environment.

Here are the awarded products and solutions in each living zone:

Kitchen/Laundry - Often seen as noisiest room in the house with most machines at work, solutions include quiet cooker hoods, fridge freezers, kettles, washing machines, tumble dryers, irons, extractor fans, food processors and quiet closing kitchen units. This section will host award winners from Samsung, Magimix, Philips, Whirlpool and Ventaxia.

BedroomTo re-charge in complete peace the selection of products include ear plugs, quiet high performance hair-dryers, quiet wake up lights with natural sounds like bird-song and wave sounds, home automation systems to control lighting and home audio systems, plus noise cancellation head-sets. Products will be showcased from Sennheiser, Philips, Lumie, Bio-ionic, Cirrus Ear Care.

Bathroom - Relax in complete silence rather than in the company of brash fans and pump systems. The Quiet House shows soft close toilet seats, silent extractor fans, quiet shower pumps and noiseless flush toilets. Products on display will include those from Tom Tom, Ventaxia, Stuart Turner among others.

Living Room - The home entertainment zone can have a sound makeover with latest sound technology from soft fans to silent studio performance instruments. This section will include products from leading home automation brands and award winning designs from Dyson, Yamaha, Mitsubishi Electric, Loxone and Optoma.

Office/Study - To be the most productive and to help concentration, the quiet office has a silent fan-less computer, a silent tech paper shredder, plus noise cancellation headphones and a gentle sound quality desk fan. Products on display include award winners from Quiet PC Nofan, Intimus Pro, Dyson, Beats by Dre, Rockwool.

Music Room - Practice your skills to your heart’s content without driving your neighbours barmy! This room will showcase an award winning range from Yamaha Silent Instruments including Grand Pianos, guitars, brass and drums.

Windows - Noise reduction glass solutions from Pilkington Glass and Cantifix.

Home Heating - The quietest home heating from Mitsubishi Electric Ecodan.

Insulation - Several systems to demonstrate how to protect your home from acoustic levels and insulate at the same time will be showcased in the home. Quiet Mark award winners will include Rockwool, Pliteq, Fermacell among others which specialise in home insulation and isolation solutions.

Garage - The Quiet House boasts a quiet hybrid car transforming driving experiences to peaceful rides. The Quiet House will show the Lexus Hybrid range plus other award winners for travel from Oxygen Scooters.

Garden - Lower noise garden tools and lawn mowers which are mainly cordless lithium ion will be showcased here with ranges from Bosch Lawn and Garden, STIHL, Husqvarna displayed.

Spanning across over 35 product categories, the Quiet Mark awarded products within the Quiet House are validated as a selection of the quietest technology and solutions currently available on the market. The official mark provides an easy labelling system at point of sale which assures consumers of a trusted assessment of noise levels.

The ‘Quiet House’ will be on display at the Ideal Home Show 2013, sponsored by Anglian Home Improvements, between the 15th March – 1st April. Visitors to the house will be able to experience, touch, try and feel the latest ‘Quiet’ domestic technology.  The Ideal Home Show 2013 will open from 10am – 6pm daily and late night Thursdays until 9pm.

For more information or to purchase tickets to this year’s event, please log on to or call the booking hotline on 0844 858 6763.


Notes to Editors:

Sound is measured in decibels and the scale dB(A) is weighted to the range perceived by the human ear and is based on a logarithmic scale: thus the sound level of 100 dB(A) contains twice the energy of a sound level of 97 dB(A) and a rise of 10dB in sound level corresponds to roughly a doubling of subjective loudness.

About Quiet Mark

In our stressful lives we are surrounded by a cacophony of sound that we have little power to stop. The louder the noise around us the more energy we waste to overcome it, and it is getting worse day by day. If we don’t do something about this soon, our ability to hear the subtle sounds around us will disappear. Quiet Mark is embarking on a journey to redress the situation, to create a demand for the use of quieter technology in our homes, in our workplace and in the open air.

Quiet Mark, a not-for-profit trading arm of the Noise Abatement Society charity, sprang from the response to public complaints received by the Society’s 24/7 national noise helpline, concerning the volume of excessive noise made by household tools and appliances which invade the fabric of everyday life.

Quiet Mark brings the answer with a universal symbol and system of support for consumers and industry alike and is a vehicle to finance transformation of the aural environment for the benefit of all. Quiet Mark product submissions are assessed by a team of the UK’s leading acousticians at the Association of Noise Consultants.

The response from industry internationally has been overwhelmingly positive with over 40 leading global brands across first 30 product categories, from dishwashers to garden tools, now on board including AEG Electrolux, Dyson, LG, Mitsubishi Electric, Panasonic, Philips, Samsung and Whirlpool. They have all achieved awards for their quieter products with the distinctive purple Quiet Mark logo. The world’s first quiet showcase featuring the award winners and other practical peacemaking solutions, including Quiet Mark’s Win a Quiet Life in 2013 monthly promotion, can be seen at

About the Noise Abatement Society

The remit of this national charity is to abate excessive and unnecessary noise to protect the public and improve the environment. Working with Government and Industry over the last fifty years the Noise Abatement Society has achieved a reputation for collaborative partnerships to find practical solutions to noise problems, underscored by programmes to raise awareness and educate about measured, considered and responsible use of sound.


About Ideal Home Show

The Ideal Home Show, the UK’sbiggest and longest running consumer event, acquired by award-winning events and publishing company Media 10 in 2009 from DMG World Media, the first time the show has changed hands in just over 100 years.

The 2012 Ideal Home Show attracted over 275,000 visitors across the 17-day event and included a Royal Visit from HRH, The Prince of Wales.

Follow the Ideal Home Show on Twitter

About Gregory Phillips Architects

Gregory Phillips Architects is a team of highly creative and dedicated architects and interior designers based in London. Gregory studied at Bristol University and the Mackintosh School of Architecture. He founded Gregory Phillips Architects in 1991. 

The work of Gregory Phillips Architects has won both architectural and interior design awards and has been extensively published both nationally and internationally.

In 2012 Gregory Phillips Architects won awards including an RIBA Architectural Award, Sunday Times British Homes Awards for both interior design and the Best Luxury House (architectural award), the Design et al Award for Best Residential Property Europe (architectural award) and the International Property Award for Interior Design, of a private residence in South East England.

Further information at:

About Martin Hulbert

Martin Hulbert has 25 years' design experience. His degree in Spatial Design was followed by a wide variety of design projects, from prestige residential work to cruise ships to hotels. In 2000, Martin joined Fox Linton Associates as their Design Director. He is the award-winning designer of The Grove hotel and in 2010 he completed Coworth Park hotel for the Dorchester Collection. He has designed imaginative new spas for Coworth Park, The Dorchester and Barnsley House. In April 2011, Martin received from House & Garden magazine the Pineapple Achievement Award for outstanding contribution to hotel design.

Further information at:

About Andrew Orange

Designer and supplier of classic contemporary lighting, Andrew has been offering the best British design and manufacturing ever since he joined Kevin McCloud in 2000. As ‘designer with portfolio’, he served with the design community from Chelsea Harbour’s McCloud Lighting.

McCloud’s brace and theatrical style was offered by Andrew, through the supply of made to order decorative luminaries with the design and management of custom projects.

Now as an independent decorative lighting consultant, Andrew continues to offer the same high level of service, supporting designers with the procurement of fittings to the manufacturing of new ideas.

Andrew also manages the UK interest of New York’s Baldinger Architectural Lighting and offers the ranges of other European manufacturers.

Further information at:

About Martyn Ware and Illustrious Company

Martyn was born in 1956 in Sheffield, UK. After leaving school he worked in computers for 3 years, and in 1978 formed The Human League. He formed the production company/label British Electric Foundation in 1980 and formed Heaven 17 the same year.

Martyn has written, performed and produced two Human League, two BEF and nine Heaven 17 albums. As a record producer and artist he has featured on recordings totalling over 50 million sales worldwide, producing amongst others Tina Turner, Terence Trent D'Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples.

He founded Illustrious Company with Vince Clarke in 2001 to exploit the creative and commercial possibilities of their unique three-dimensional sound technology, in collaboration with fine artists, the performing arts and corporate clients around the world. Clients include: BP, the British Council, The Science Museum, The Royal Ballet, Amnesty International, the V&A Museum, Mute Records, BBC TV, the Royal Observatory Greenwich, BAFTA, Museum Of London, Tate Britain. He created sonic architectural works in the British Pavilion at the Venice Architectural Biennale in 2006.

Martyn produces and presents an ongoing series of events entitled Future Of Sound in the UK and around the world.

Martyn is a Visiting Professor at C4DM at Queen Mary College, University of London, a visiting lecturer at the Royal College of Art and the Harvard Graduate School of Design, a patron of Arts & Business, a member of the LA-based international think-tank group Matter, a Fellow of the Royal Society for the Arts, a member of the Writers Guild of America and a founder member of 5D (a US based organisation promoting all aspects of immersive design). He also lectures extensively on music production, technology and creativity at universities and colleges across the world including the Red Bull Music Academy.

He is creative director for the world-leading sound-branding agency, Sonic-ID.

Quiet Mark Press contacts
Liberate Media:

Lloyd Gofton – mobile +44 (0)7919 353484; Email:
Lucy Brandt – mobile + 44 (0)7720 635048; Email –
Tim Greenhalgh – mobile +44 (0)7808 608416; Email –

Ideal Home Show Press Office

Alexandra Davison - +44 0 20 7096 5816 | Mobile: +44 0 7827 449 388 Email –

[1] Quiet Mark survey: 3,389 entrants to Quiet Mark survey from Win Quiet Life promotion in December 2012

[2] Market Intelligence Management Limited January 2007 survey across European countries

[3] Ipsos Mori 2007

[4] Ipsos Mori 2007


World premiere of one person 3D soundscape driven show
posted 8/2/2013

After last year's successful pilot event at the Contact Theatre, Manchester, Illustrious is proud to announce the world premiere of 'The Adventures Of Sky The Reluctant Hero' 

The Adventures Of Sky – The Reluctant Hero is a one-person show that forms part of a storytelling adventure you can interact with online and in the ‘real world’. It is written and performed by Nikky Norton Shafau and directed by The Core’s Creative Director Chris Sudworth.

The first performance in Corby is its world premiere before it tours to Amsterdam and Manchester. It also features innovative 3D sound design by Illustrious, a world-first in the creation of immersive imaginary worlds which the protagonist interacts with invisibly.

‘Do you see what I see and I see what you see?’

Sky has not slept a wink for six whole months and appears to have lost everything. Having left her home town to begin a new life in the city, her success and her senses break down. 3am: another sleepless night. A sound from deep without. The Door opens. Sky steps outside… but the world doesn’t look, feel or sound the same as it used to. Nightmares, dreams and reality blur as Sky searches for heroic capabilities to find her way back ‘home’.